Headspace REDUX
THE CHALLENGE
When too many options become overwhelming.
Headspace is a great app for health and wellness, but the navigation can be challenging for new users. The Category Section can be overwhelming and can be difficult to locate specific content.
WHAT WAS DONE.
As part of a project initiative, I was tasked with conducting a company site analysis of Headspace to pin-point opportunities to attract the Gen Z demographic. Through comprehensive research including Heuristics, Digital Ethnography, Comp Analysis, Polling, Surveys, and In-Depth Interviews, I idenitified areas of opportunity to enhance user navigation.
THE RESULT.
Improved the visual design layout of the Category and Filter Section to be more simplified and user-friendly. In addition to the categories, I re-designed the Homepage to be more personalized for the user.
