Dollar Shave Club REVIEWS
THE CHALLENGE
Where are the product reviews?
The lack of product reviews and recommendations might deter potential customers from completing purchases, potentially affecting the brand’s credibility, given that Millennials/Gen Z generally consider reviews before making buying decisions.
WHAT WAS DONE.
As part of a project initiative, I was tasked with conducting a company site analysis of the Dollar Shave Club site to pin-point opportunities for better engagment within the Millenial and Gen Z demographics. Through comprehensive research including Heuristics, Digital Ethnography, Comp Analysis, Polling, Surveys, and In-Depth Interviews, I idenitified crucial areas of the Dollar Shave Club website to be improved.
THE RESULT.
A visually impactful design that integrates Product Reviews and Social Media + Video Tutorials that allows a more relatable and engaging experience for the average Millennial and Gen Z user.